There's a lot of buzz these days about sales 2.0. Articles and blogs on the topic are posted daily. Webcasts and videos are prevalent. Books are hitting the shelves. And conferences, such as the 2009 Sales 2.0 Knowledge Share Conference, are being held. Still, many sales and marketing professionals are unsure what sales 2.0 is all about. This latest article by Mary Gospe (KickStart Alliance) in the Women in Consulting (WIC) Featured Article Series provides answers. Read "What Is Sales 2.0? … [Read more...]
An Orderly Office? That’s Personal
April 7, 2009 By Leave a Comment
Setting up the right organizing systems in your office can make all the difference in the world. You can clean up and organize your space, but if you are not setting up maintainable systems that work well for you, the clutter and disorganization will come back. A recent article called "An Orderly Office? That's Personal" in the New York times discusses one person's journey to organizing her office and how organizing systems changed her life. To read more go to: … [Read more...]
Combining Email with Social Media
April 6, 2009 By Leave a Comment
I know many Women in Consulting (WIC) members send e-newsletters or other regular email communications to their clients; and there are many more who are exploring how to incorporate social media into their marketing mix. This article by Karen J. Bannan on BtoB Online offers ideas on how to "take your email marketing program into the social realm." Read "Combining Email with Social Media" … [Read more...]
50+ Tips to Brand Yourself Online
April 6, 2009 By Leave a Comment
A quick read on Small Biz Internet Solutions offers "50+ ways to brand yourself online." For anyone starting to explore online marketing, it's a nice laundry list of things to try. The key is selecting the ones that work for you. You can't do them all at once -- well you could, but it sure would be hard to get any client work done -- so choose the components that will deliver the most benefit. On a side note, while the author has a category called "Tactics," I'd argue that these are all … [Read more...]
Wayback Machine Lets You See How Sites Used to Look
April 1, 2009 By Leave a Comment
I stumbled across a fun tool called "The Wayback Machine," which lets you see what sites looked like as far back as 1996. Sometimes images are missing from a page view, but it's still fun to see what a site looked like. Here's how the Women in Consulting (WIC) site has changed over the years: WIC circa 2001 WIC circa 2005 They didn't have anything more recent than February 2008 for WIC, but it's supposed to have as recent as a couple of months ago. It's fun to walk down memory lane and … [Read more...]
The Most Useful Marketing Materials for Consultants
April 1, 2009 By 2 Comments
In today's economic climate, it's more important than ever that all of a consultant's marketing materials be as effective as possible. But, if you're just starting your consulting practice, it would pay off to know exactly which pieces you'll really need to have for your business. Here's what I recommend: A logo. Having a logo quickly takes a consultant from having an image of being a person working at home in their pajamas to looking like a real business. It shows your potential … [Read more...]
