Marketing a Service Business part 2

In my previous post, I outlined some ways service businesses could market themselves online. Here are some ways to get the attention of mainstream media: Track media activity. One of the best ways to get publicity in mainstream media is to track what the reporters are working on and what they need…and give it to them. Fortunately, that is easy with HARO (Help a Reporter Out). This free service emails notices about what topics reporters are researching, and what kind of information or … [Read more...]

Marketing a Service Business

All professionals, from lawyers and dentists to accountants and therapists, have a similar marketing challenge if they are to grow their service business.  They need to expand their pool of new business beyond direct referrals.  In doing so they need to overcome several obstacles: •    They don’t want to appear to be “selling.” •    They typically don’t “make news.” •    They often work with people on a personal and confidential level, making case studies and success stories difficult, if not … [Read more...]

Take Two…and Call Me in the Morning!

If you have kids you know how hard it is to stay organized with them home during the Summer.  Don’t fret, keep it simple.  Below are the most popular organization tips from the Feeling Organized Facebook Page – pick two that will impact your sanity and environment the most and call it a day: • Don't buy containers until you have a specific purpose for them.  Otherwise they'll add to the clutter. • Find an accountability partner to help you keep on track with your organizing goals. • Don't … [Read more...]