Video: Catching Up with the 93%

As of last year, 93% of senior marketing professionals use video for online marketing, sales or communications. Most (84%) used this content on their own website; and more than 60% also using it as a part of their social media and email marketing campaigns. Which should make us consultants think: if the vast majority of marketing professionals are using video for online marketing, shouldn’t we be doing the same for our businesses? My company is focused on conducting user experience … [Read more...]

Top 8 Consulting Best Practices from 2014

Top 8 Consulting Best Practices from 2014

Women In Consulting recently announced the results of its 13th Annual Consulting Best Practices and Compensation Study at our September general meeting.  The overarching theme was that consultants and small business owners are reporting that their businesses are “the same, but better.”  This means that while revenues are flat, respondent are seeing deeper relationships and deeper pockets.  Projects, although sometimes still hard to get, are larger in both scope and budget. One consultant even … [Read more...]

Organize Your Emergency Plan!

Many of us local to the San Francisco Bay Area were shaken awake by the Napa earthquake last month. It was a good reminder to be better prepared for emergencies...all types of emergencies, including floods, earthquakes, tornadoes, hurricanes, wildfires, winter storms, etc.

  September is National Preparedness Month (NPM), with America's PrepareAthon on September 30th.  If you don't have a plan, this is a great time to create one.  If you have a plan, this is a great time to update it.  Here … [Read more...]