Living in the questions

Why is it that we need to figure things out?  To know the why of whatever is happening.  It’s our mind’s wiring to be a problem solver but our Soul is wiser.  Sometimes we need to be comfortable living in the questions. I am reading one of my favorite teachers – Barbara De Angelis’s – book called “How did I get here?”  She offers some guidance about being in that unknowing space: “So how do we dig deep for wisdom?  Where do we begin?  The first step is to admit to yourself that you are … [Read more...]

Organizing Your Presentation

You may not often be called on to make a presentation, but I’m betting that when you do, you want to make sure that your audience—whether large or gathered around a conference room table—doesn’t doze off. This post draws on advice from Scott Schwertly, the author of How to Be a Presentation God, which sounds terrific.  In any case, the hints you’re reading on this page come from his SlideShare blog. So, Scott endorses the “Tell them what you’re going to tell them.  Tell them.  Tell them … [Read more...]

Keeping B2B Marketing Content “Human”

Keeping B2B Marketing Content "Human" — 5 tips to breathe some life into your content and connect with your audience.

There would be a lot less bad marketing in the world if executives were forced to read all the ineffective, sometimes downright awful, content their organizations produce. Marketing is supposed to put human needs first by sounding like it was created for humans by humans.  Marketers know this. So why is there so much bad B2B marketing content out there?  It’s not a lack of creative storytelling talent.  B2B companies are just as able to develop creative, fun, people-focused content as … [Read more...]