How Do You Start Your Pitch?

:: Ok, you have something you’d like to pitch… Where do you start? To help explain, let me set a scene for you: You’re on a nineteen-hour flight between Sydney and Dallas. In the seat next to you is the one person you’ve been trying to talk to for over a year; the VP of Marketing you’d like to show your new product story to, the movie producer who would love your story outline, or your CEO. Direct TV is broken, so you have their full attention for the entire nineteen hours. This is the … [Read more...]

Best Practices Survey

:: It’s back and we want to hear from you. Our 15th Annual WIC Best Practices Survey is open March 14-April 14. A comprehensive analysis of the state of consulting businesses in the Bay Area It’s hard to believe but this is the 15th year WIC has run our best practices survey. Over the years, it’s offered interesting insights into the evolution of Bay Area consulting businesses, such as billing trends and rates, consulting expertise and specialties, structure and operations. Our survey … [Read more...]

Want to Get the Most out of WIC?

  :: I’ve never been much of a joiner. Though highly collaborative in my business practices, personally I am somewhat of a lone wolf. Last year my good friend and WIC stalwart, Jennifer Berkley Jackson, inspired me to join WIC and then recruited me to be the Director of Programs, General Meetings. In 2017 I take over as President. Stepping into the role of President puts me in a long line of women whose commitment to the community built WIC into a well-respected professional … [Read more...]

Six Tips From a Newsletter Marketer

:: Did you know that:   We encounter more than 5,000 media messages a day.   We’re aware of only about 150 of them.   And only four to 12 of them make any impact on us. That’s bad news if you’re trying to break through the clutter and get your message to your prospects and clients. Fortunately, consistent, informative email newsletters can help you get heard above the noise. According to the Annuitis Group, “businesses that send lead-nurture emails generate 451% more qualified … [Read more...]

Essential Tech Tools for Entrepreneurs

:: Entrepreneurs need lots of support to be successful, and it can take many forms. For example, it’s important to have sources for trusted advice, like the Small Business Administration. It’s also key to have practical tools to get established and maintain your workflow. Here are a few valuable use cases and my go-to technology tools: Keep track of the interwebs. You probably have a number of websites and blogs you visit to get your daily dose of news about your industry. It’s a waste of … [Read more...]

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