Content Voice: What a Fun Country Song Can Teach Business

Content Voice Lessons from ‘Girl in a Country Song’ I am not a country music fan. Oh sure, there is the occasional song that makes me laugh, smile and sing along. I am, however, a fan of Tae and Maddie, a new blonde country duo that penned “Girl in a Country Song.” And I think the song offers some invaluable lessons for businesses on finding your content voice.   Watch the video.  Here is Why I Love This Song and Why I think Businesses Can Learn From it Find your content … [Read more...]

10 Things I Do On LinkedIn Each Week.

LinkedInPen_by SandyJK

LinkedIn was the subject of the WIC South Bay Satellite meeting this month, and we were treated to a fun and informative luncheon with Sandy Jones-Kaminski.  Here is her post outlining 10 things to do on LinkedIn each week! During my keynote presentation at the annual BlogHer conference in Chicago last year, I was surprised to learn that about 80% of the bloggers in the room were hardly utilizing LinkedIn at all.  After that presentation I knew it was about time that I shared publicly the 10 … [Read more...]

The Seven Steps in the Sales Process

As a consultant, you probably have multiple projects with many of your clients.  Hopefully you are also searching for that next big client.  Are you aware of the steps that top sales people take to successfully land those new clients?  Try following these seven steps to increase sales and reach those new clients. 1) Prospecting: even if you get referrals you should still be looking for new clients.  Most authorities say you should be using 2-3 methods.  Some things you might try: advertising … [Read more...]