Marketing Planning for Consultants–

:: There are many ways of marketing your consulting services. But first, make sure you have a plan! Similar to planning a vacation, you have to know where you are going before you make your specific plans. How could you choose your choice of travel, and what to do once there, without knowing where you are going? Likewise, before using the tactics of marketing, make sure you know where you are going before you plan how to get there. Be clear about what services are you providing. Think … [Read more...]

The Value of One Great Idea

:: Does one of the following describe you? Your business is on a roll. You’re ready to take that next step to grow your business even further. But you’re having second thoughts. Is this really the right time? Are there any negative consequences you’re not considering? What important details could you be missing? Your business is stalling. You’ve tried everything to grow your business, but you’re just not getting anywhere. Is it time to throw in the towel? While you may think you’ve tried … [Read more...]

Top Four Productivity Tools I Cannot Live Without

:: I get asked a lot about all the various nifty tools I use to run ThinkResults (and me to be honest!), so I decided to pick four of my faves and share them with y'all. I count on these to run aspects of our business every day and don't know what I do without them. Try them out and tell me what you think of them! 1. IFTTT IFTTT stands for If This, Then That. I discovered this tool while working with the first cohort of Microsoft Ventures as their Go-to-Market advisor. I was working with one … [Read more...]

The Myths of Consulting

Had enough of corporate life? Thinking of hanging out your own shingle? Many people consider consulting as an alternative to a career working in corporations or small businesses. The flexibility and challenge of being your own boss can be exciting. But before you take the leap, examine your assumptions. For example, do you know the truth behind these 5 myths about consulting? 1) Anyone Can Consult Consulting takes a specific combination of skills and personality. Proven expertise in a … [Read more...]

IRS Audits – What DO You Do?

If you receive an audit notice from the IRS, do not panic. First, read the letter completely to see what they are auditing. If you can handle the audit yourself - without getting emotional or defensive (or rambling) - then do so. If you don’t have the time, hire a professional to deal with the audit. Then, get organized! Being audited can mean that their computer randomly pulled your number. Certain amounts on the return can trigger this: high mortgage interest, high charitable contributions, … [Read more...]

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